Services

The work, by channel.

Each practice can stand alone. They share one offer, one measurement plan, and one team, so a lesson from the inbox can change next week’s social cut.

Email marketing

Messages to people who asked for them. Flows for the moments that matter, and a calendar for the rest. The list is treated as an asset, not a blast radius.

We map the audience you already have and the one you can earn. New subscribers come from a clear opt-in on the site, in product, or in a paid campaign that states what the email is. Purchased lists are out.

Creative is specific: a subject that matches the body, a single ask, and a design that can be read on a phone. Authentication and complaint rate are part of the campaign, not a task left for later.

  • Offer and audience map
  • Opt-in and preference handling
  • Welcome, post-purchase, browse, and win-back flows
  • Broadcast calendar and templates
  • SPF, DKIM, DMARC, and list hygiene
  • Readout on revenue, complaints, and unsubscribes

Native advertising

Sponsored placements that look like the stories beside them, and say they are sponsored. The click lands on a page that continues the same idea.

Native works when the headline is interesting without being a trick. We write a set of angles, pair them with thumbnails, and send traffic to a page that delivers the thing the headline promised.

Placements are reviewed. Sites that impersonate a publisher, auto-redirect, or sit next to material you would not put your name on are blocked. We optimize to a qualified result, not to the cheapest click.

  • Angle, headline, and thumbnail sets
  • Landing page brief tied to the ad
  • Content-feed and publisher placements
  • Brand-safety block lists
  • Budget pacing and frequency
  • Cost per acquisition, with assisted sales noted

Social media ads

Paid media on the networks where your customer already scrolls. Meta, TikTok, YouTube, and LinkedIn, chosen for the offer rather than bundled by default.

We build a creative system: a few hooks, the formats each platform actually serves, and a weekly plan for what gets replaced. Prospecting and retargeting are separate jobs with separate budgets.

Comments, claims, and landing pages are checked against the ad. If a line only works because it overstates the product, it does not ship. Fatigue is expected, so the next cut is already in production before the current one tires.

  • Platform choice from the offer
  • Hooks, ratios, and edit system
  • Prospecting and retargeting structure
  • Testing calendar and kill rules
  • Claim and comment review
  • Cost per result and creative fatigue

Not sure which channel is first?

Send the offer. We will recommend a starting point and the measurement that has to exist before spend.

Send a brief