:root {
  --ink: #1a1714;
  --ink-soft: #3c362f;
  --muted: #6d665c;
  --paper: #f4efe6;
  --paper-2: #ebe4d6;
  --white: #fffdf9;
  --line: #ddd4c4;
  --red: #e23d28;
  --red-deep: #9e2618;
  --olive: #243028;
  --olive-2: #314237;
  --moss: #d5e0c6;
  --sand: #eadcc4;
  --shadow: 0 22px 50px rgba(26, 23, 20, 0.12);
  --serif: "Fraunces", "Iowan Old Style", Palatino, Georgia, serif;
  --sans: "Outfit", "Avenir Next", "Segoe UI", sans-serif;
  --max: 1140px;
  --header: 76px;
}

*,
*::before,
*::after { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 1.05rem;
  line-height: 1.55;
  font-weight: 400;
}

img { max-width: 100%; display: block; }

a { color: inherit; }

button, input, select, textarea { font: inherit; color: inherit; }

::selection { background: #f0c2b6; color: var(--ink); }

.skip {
  position: absolute;
  left: 12px;
  top: -40px;
  background: var(--ink);
  color: var(--paper);
  padding: 8px 12px;
  z-index: 20;
}

.skip:focus { top: 12px; }

.wrap {
  width: min(var(--max), calc(100% - 40px));
  margin-inline: auto;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 10;
  height: var(--header);
  display: flex;
  align-items: center;
  background: rgba(244, 239, 230, 0.92);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid transparent;
}

.site-header.is-stuck { border-bottom-color: var(--line); }

.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
}

.logo {
  display: flex;
  align-items: baseline;
  gap: 8px;
  text-decoration: none;
  font-family: var(--serif);
  font-size: 1.45rem;
  font-weight: 560;
  letter-spacing: -0.03em;
}

.logo span {
  font-family: var(--sans);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--red-deep);
}

.site-nav {
  display: flex;
  align-items: center;
  gap: 22px;
}

.site-nav a {
  text-decoration: none;
  color: var(--ink-soft);
  font-size: 0.98rem;
}

.site-nav a:hover { color: var(--ink); }

.site-nav a.is-active { color: var(--red-deep); }

.nav-toggle {
  display: none;
  border: 1px solid var(--line);
  background: transparent;
  border-radius: 999px;
  padding: 8px 14px;
  cursor: pointer;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  background: var(--red);
  color: #fff !important;
  text-decoration: none;
  border: 0;
  border-radius: 999px;
  padding: 0.85rem 1.2rem;
  font-weight: 560;
  cursor: pointer;
  line-height: 1;
}

.btn:hover { background: var(--red-deep); }

.btn-small { padding: 0.65rem 0.95rem; font-size: 0.92rem; }

.btn-ghost {
  background: transparent;
  color: var(--ink) !important;
  box-shadow: inset 0 0 0 1px var(--ink);
}

.btn-ghost:hover { background: var(--ink); color: var(--paper) !important; }

.btn-olive { background: var(--olive); }
.btn-olive:hover { background: #18211b; }

.site-nav a.btn.is-active { color: #fff; }

.hero { padding: 34px 0 28px; }

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr);
  gap: 48px;
  align-items: start;
}

.kicker {
  display: flex;
  align-items: center;
  gap: 10px;
  margin: 0 0 16px;
  color: var(--red-deep);
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--red);
  box-shadow: 0 0 0 5px rgba(226, 61, 40, 0.15);
}

h1, h2, h3, .serif { font-family: var(--serif); font-weight: 560; letter-spacing: -0.03em; }

h1 {
  margin: 0;
  font-size: clamp(3.1rem, 6.4vw, 5.5rem);
  line-height: 0.94;
  font-weight: 560;
}

.lede {
  font-size: 1.18rem;
  color: var(--ink-soft);
  max-width: 38rem;
  margin: 22px 0 0;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 28px;
}

.hero-points {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 18px;
  margin: 26px 0 0;
  padding: 0;
  list-style: none;
  color: var(--muted);
  font-size: 0.95rem;
}

.hero-points li::before { content: "– "; color: var(--red); }

.stage {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 14px;
  background:
    radial-gradient(circle at 15% 10%, rgba(213, 224, 198, 0.18), transparent 32%),
    linear-gradient(160deg, var(--olive) 0%, #1a2620 100%);
  border-radius: 28px;
  padding: 22px;
  box-shadow: var(--shadow);
}

.stage::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: linear-gradient(rgba(255, 253, 249, 0.04) 1px, transparent 1px);
  background-size: 100% 28px;
  pointer-events: none;
}

.stage-label {
  position: relative;
  margin: 4px 6px 0;
  color: var(--moss);
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.card {
  position: relative;
  background: var(--white);
  color: var(--ink);
  border-radius: 16px;
  box-shadow: 0 16px 40px rgba(0, 0, 0, 0.22);
}

.card h3 { margin: 0 0 8px; font-size: 1.2rem; line-height: 1.15; letter-spacing: -0.02em; }
.card p { margin: 0; color: var(--ink-soft); font-size: 0.92rem; }

.card-mail { width: min(100%, 430px); padding: 16px 16px 14px; }
.card-native { width: min(100%, 440px); margin-left: auto; display: grid; grid-template-columns: 92px 1fr; gap: 12px; padding: 12px; }
.card-social { width: min(100%, 390px); padding: 12px; background: #1c1916; color: var(--paper); }

.card-social h3, .card-social p { color: var(--paper); }
.card-social p { color: #d9d0c3; }

.mail-top, .social-meta {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 12px;
}

.mail-top div, .social-meta { display: flex; flex-direction: column; gap: 0; align-items: flex-start; }
.mail-top { display: flex; align-items: center; }
.mail-top strong, .social-meta strong { font-size: 0.88rem; }
.mail-top em, .social-meta span { font-style: normal; color: var(--muted); font-size: 0.78rem; }
.card-social .social-meta span { color: #b7ad9f; }
.mail-top time { margin-left: auto; color: var(--muted); font-size: 0.78rem; }

.avatar {
  width: 32px;
  height: 32px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  background: var(--sand);
  font-size: 0.85rem;
  font-weight: 600;
  flex: none;
}

.pill {
  display: inline-flex;
  margin-top: 12px;
  background: var(--ink);
  color: var(--paper);
  border-radius: 999px;
  padding: 6px 10px;
  font-size: 0.78rem;
  font-weight: 560;
}

.pill-light { background: var(--red); color: white; }

.thumb {
  border-radius: 10px;
  min-height: 92px;
  background:
    linear-gradient(145deg, transparent 40%, rgba(255, 255, 255, 0.25) 40% 42%, transparent 42%),
    linear-gradient(180deg, #c4553a, #6d2b22);
}

.thumb-b {
  min-height: 92px;
  margin-bottom: 12px;
  background:
    radial-gradient(circle at 70% 30%, #f3d7a1 0 18%, transparent 19%),
    linear-gradient(160deg, #3e5c49, #1d2a22 70%);
}

.sponsored {
  margin: 0 0 6px;
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
}

.band { padding: 72px 0; }
.band + .band { padding-top: 28px; }
.band.ink { padding: 72px 0; }
.band-tight { padding-top: 20px; }
.stack { margin-top: 28px; }

.section-head {
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: 24px;
  margin-bottom: 28px;
}

.section-head h2, .block h2, .page-hero h1 {
  margin: 0;
  font-size: clamp(2.2rem, 4vw, 3.5rem);
  line-height: 1;
}

.section-head p:last-child, .intro {
  max-width: 36rem;
  color: var(--ink-soft);
  margin: 0;
}

.channel-grid, .fit-grid, .metric-grid, .role-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}

.channel, .fit, .metric, .role, .panel {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 18px;
  padding: 22px;
  text-decoration: none;
}

.channel { min-height: 250px; display: flex; flex-direction: column; transition: transform 0.2s ease, border-color 0.2s ease; }
.channel:hover { transform: translateY(-3px); border-color: #c9bba6; }
.num { color: var(--red-deep); font-size: 0.82rem; letter-spacing: 0.12em; font-weight: 600; }
.channel h3, .fit h3, .metric h3, .role h3 { margin: 16px 0 8px; font-size: 1.85rem; line-height: 1.05; }
.channel p, .fit p, .metric p, .role p, .panel p { margin: 0; color: var(--ink-soft); }
.more { margin-top: auto; padding-top: 22px; color: var(--red-deep); font-weight: 560; font-size: 0.95rem; }

.ink {
  background: var(--olive);
  color: #f4efe6;
}

.ink .kicker { color: #f0b2a6; }
.ink .section-head p, .ink p { color: #d9d1c4; }

.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin: 10px 0 0; padding: 0; list-style: none; }
.steps li { border-top: 1px solid rgba(244, 239, 230, 0.25); padding-top: 16px; }
.steps strong { display: block; font-family: var(--serif); font-size: 1.55rem; font-weight: 560; letter-spacing: -0.03em; color: #fff; line-height: 1.1; margin: 8px 0; }
.steps span { color: #f0b2a6; font-size: 0.82rem; letter-spacing: 0.12em; }

.metric strong, .role strong { display: block; font-family: var(--serif); font-size: 1.7rem; letter-spacing: -0.03em; line-height: 1.1; margin-bottom: 8px; }

.split { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.fit.no { background: transparent; }

.faq { display: grid; gap: 10px; }
details { background: var(--white); border: 1px solid var(--line); border-radius: 14px; padding: 0 18px; }
summary { cursor: pointer; list-style: none; padding: 16px 28px 16px 0; position: relative; font-weight: 560; }
summary::-webkit-details-marker { display: none; }
summary::after { content: "+"; position: absolute; right: 0; top: 14px; color: var(--red-deep); font-size: 1.3rem; }
details[open] summary::after { content: "–"; }
details p { margin: 0 0 16px; color: var(--ink-soft); max-width: 46rem; }

.cta-band {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  background: var(--sand);
  border-radius: 24px;
  padding: 32px;
}

.cta-band h2 { margin: 0 0 8px; font-size: clamp(2rem, 4vw, 3rem); line-height: 1; }
.cta-band p { margin: 0; color: var(--ink-soft); max-width: 36rem; }

.page-hero { padding: 48px 0 10px; }
.page-hero .lede { margin-top: 16px; }

.service-layout { display: grid; grid-template-columns: 220px 1fr; gap: 40px; align-items: start; padding-bottom: 40px; }
.toc { position: sticky; top: 96px; display: flex; flex-direction: column; gap: 8px; }
.toc a { text-decoration: none; color: var(--ink-soft); padding: 8px 0; border-bottom: 1px solid var(--line); }
.toc a:hover { color: var(--red-deep); }

.service { padding: 28px 0 10px; border-top: 1px solid var(--line); }
.service h2 { font-size: clamp(2rem, 4vw, 3.1rem); margin: 0 0 12px; }
.service .lead { font-size: 1.15rem; color: var(--ink-soft); max-width: 40rem; }
.cols { display: grid; grid-template-columns: 1.2fr 0.8fr; gap: 22px; align-items: start; }
.check { margin: 0; padding: 18px 18px 8px 34px; background: var(--white); border-radius: 16px; border: 1px solid var(--line); }
.check li { margin-bottom: 10px; }

.timeline { list-style: none; margin: 0; padding: 0; display: grid; gap: 0; }
.timeline li { display: grid; grid-template-columns: 120px 1fr; gap: 18px; padding: 18px 0; border-top: 1px solid var(--line); }
.timeline b { font-family: var(--serif); font-size: 1.3rem; font-weight: 560; }

.quote {
  margin: 10px 0 0;
  font-family: var(--serif);
  font-size: clamp(1.8rem, 3vw, 2.6rem);
  line-height: 1.15;
  letter-spacing: -0.03em;
}

.note { color: var(--muted); font-size: 0.92rem; }

#brief { scroll-margin-top: 92px; }
.form fieldset { border: 0; margin: 0; padding: 0; }
.form legend { font-weight: 560; font-size: 0.92rem; margin-bottom: 8px; padding: 0; }
.form {
  display: grid;
  gap: 14px;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 22px;
  padding: 22px;
}

.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
label { display: grid; gap: 6px; font-size: 0.92rem; font-weight: 560; }
input, select, textarea {
  width: 100%;
  border: 1px solid var(--line);
  background: var(--paper);
  border-radius: 12px;
  padding: 12px 12px;
  outline: none;
}
textarea { min-height: 140px; resize: vertical; }
input:focus, select:focus, textarea:focus { border-color: var(--ink); background: #fff; }
.checks { display: flex; flex-wrap: wrap; gap: 8px; }
.checks label, .consent {
  display: flex;
  align-items: center;
  gap: 8px;
  font-weight: 500;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 8px 12px;
}
.consent { border-radius: 14px; align-items: flex-start; }
.checks input, .consent input { width: auto; accent-color: var(--red); }
.hp { position: absolute; left: -9999px; height: 0; overflow: hidden; }

.banner { border-radius: 14px; padding: 14px 16px; margin-bottom: 14px; }
.banner.ok { background: var(--moss); }
.banner.bad { background: #f6d2cb; }
.side-card { background: var(--olive); color: #f4efe6; border-radius: 22px; padding: 22px; }
.side-card a { color: #fff; }
.side-card h2 { margin-top: 0; font-size: 2rem; }
.contact-grid { display: grid; grid-template-columns: 1.3fr 0.7fr; gap: 18px; align-items: start; }

.site-footer { border-top: 1px solid var(--line); padding: 36px 0 28px; margin-top: 20px; }
.foot-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 20px; }
.site-footer h2 { font-family: var(--serif); font-size: 1.6rem; margin: 0 0 8px; }
.site-footer p, .site-footer a { color: var(--ink-soft); }
.site-footer a { text-decoration: none; }
.site-footer a:hover { color: var(--red-deep); }
.site-footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 6px; }
.legal { display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; margin-top: 26px; padding-top: 16px; border-top: 1px solid var(--line); color: var(--muted); font-size: 0.9rem; }
.prose { max-width: 44rem; }
.prose h2 { font-size: 1.6rem; margin: 28px 0 8px; }
.prose p, .prose li { color: var(--ink-soft); }

@media (max-width: 980px) {
  .hero-grid, .channel-grid, .fit-grid, .metric-grid, .role-grid, .steps, .split, .cols, .contact-grid, .foot-grid, .service-layout, .form-row, .timeline li {
    grid-template-columns: 1fr;
  }
  .steps { grid-template-columns: 1fr 1fr; }
  .toc { position: static; flex-direction: row; flex-wrap: wrap; overflow: visible; gap: 8px 16px; }
  .card-mail, .card-native, .card-social { width: auto; margin-left: 0; }
  .section-head, .cta-band { flex-direction: column; align-items: flex-start; }
}

@media (max-width: 760px) {
  .nav-toggle { display: inline-flex; }
  .site-nav {
    display: none;
    position: fixed;
    inset: var(--header) 0 0 0;
    z-index: 20;
    background: var(--paper);
    padding: 8px 22px 32px;
    flex-direction: column;
    align-items: flex-start;
    gap: 16px;
    overflow: auto;
  }
  body.nav-open { overflow: hidden; }
  body.nav-open .site-nav { display: flex; }
  .steps { grid-template-columns: 1fr; }
  h1 { font-size: 2.7rem; }
  .wrap { width: min(var(--max), calc(100% - 28px)); }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .channel { transition: none; }
}